Saturday, July 20, 2019

  


Global Hallyu Star Lee Min Ho is Chosen as PR Ambassador of the Shinsegae Chosun Hotel.

“Shinsegae Chosun Hotel - Attracting foreign customers"

- Marketing with Hallyu star ‘Lee Min Ho’ for Shinsegae Chosun Hotel


Shinsegae Chosun Hotel will start attracting foreign customers in earnest.

Shinsegae Chosun Hotel (CEO Lee Yong-ho) will carry out various global star marketing campaigns for domestic and foreign consumers along with top stars representing hallyu.

Lee Min Ho, a global hallyu star, has been appointed as a promotional model for Shinsegae Chosun Hotel, to appeal domestic and foreign customers and increase brand awareness.

Lee Min Ho, who has become the new face of Shinsegae Chosun Hotel, plans to continue his active career as brand ambassador representing Shinsegae Chosun Hotel by participating in the hotel's Hallyu marketing activities, including the appointment ceremony and photo shooting at the Westin Chosun Hotel in Seoul and Busan, L’Escape Hotel as well as the inaugural Lee Min Ho event for Shinsegae Chosun Hotel's promotional model.

Meanwhile, Lee Min Ho, who marks the 13th anniversary of his debut this year, has been considered the most favored Korean actor in the hallyu region in an overseas survey conducted by the Korean Foundation for International Cultural Exchange, and has been consistently loved as a hallyu star by serving as ambassador for the Visit Korea Year from 2015 to 2018. It is also a good news for him to choose Kim Eun-sook's "Darking: The Eternal Lord" as his first film since return from the army.

"In order to attract foreign tourists, we will develop the hotel as a cultural space where people can share Korean culture and experience." said an official at Shinsegae Chosun Hotel.
Source : Naver, news.mt.co.kr, kjtimes, seoulwire

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